AI Didn’t Level the Playing Field. It Just Moved the Bottleneck. There’s a new piece of research doing the rounds in performance marketing circles that says something worth sitting with, even if you’ve never run a paid ad in your life. Motion’s latest Thumbstop Pulse report surveyed over 380 marketers and […]

Here’s a question worth asking your current video supplier,  What happens to the footage after the main video is delivered? For most businesses, the honest answer is: nothing.  The b-roll sits unused, the extra interview clips are deleted, and a full day of filming produces a single 90-second video. At […]

Most businesses think about video one piece at a time, a LinkedIn clip here, a case study there, a sales deck video when someone finally asks for one.  The result is a library of disconnected assets that don’t compound into anything—because there was never a system behind them. At Geofilms, […]