Video Content Strategy for Financial Services Companies Financial services is one of the hardest sectors to produce effective video content for, and one of the most rewarding when it is done correctly. The compliance constraints are real. The trust deficit with audiences is real. And the pressure to prove ROI […]
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Why Most Business Videos Don’t Generate Enquiries (And What Does) You’ve probably got a video on your homepage right now. Most businesses do. Here’s the uncomfortable question: has it ever actually made the phone ring? For most companies, the honest answer is no. And that gap has nothing to do […]
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AI Didn’t Level the Playing Field. It Just Moved the Bottleneck. There’s a new piece of research doing the rounds in performance marketing circles that says something worth sitting with, even if you’ve never run a paid ad in your life. Motion’s latest Thumbstop Pulse report surveyed over 380 marketers and […]
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Here’s a question worth asking your current video supplier, What happens to the footage after the main video is delivered? For most businesses, the honest answer is: nothing. The b-roll sits unused, the extra interview clips are deleted, and a full day of filming produces a single 90-second video. At […]
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Most businesses think about video one piece at a time, a LinkedIn clip here, a case study there, a sales deck video when someone finally asks for one. The result is a library of disconnected assets that don’t compound into anything—because there was never a system behind them. At Geofilms, […]
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