This NAHT video case study shows how Geofilms created social films around the issues that mattered to headteachers and their communities.
NAHT wanted a series of thought-provoking social videos for its campaign in the run-up to an election. The films needed to communicate members’ pressing concerns and explain the association’s response.
Geofilms used member-focused storytelling to connect the campaign to the people affected. The production brought those concerns into a series of films for social media, giving NAHT content it could use to explain its work.
A series of campaign videos highlighting members’ concerns and NAHT’s role in addressing them.
For membership organisations, the story often starts with a member’s experience. A clear, human example can help explain why an issue matters and give audiences a reason to pay attention.
Explore our video production for membership organisations and our content strategy process.